Pumpkin Spice Latte Main Ingredient is Rhubarb — Starbucks
SEATTLE — Starbucks’ CEO Howard Schultz today admitted that he was inspired by his back-yard gardening when he discovered the subtle flavor of rhubarb and tasted that it had a hint of pumpkin.
“Rhubarb sucked my mouth dry like vinegar at first,” Schultz told the Seattle Times.
“But then the quiet hints…the vapors…of ripe plum or steamed turnip captured my taste imagination and tastebuds.”
Starbucks has recently come under social media criticism over its Pumpkin Spice Lattes containing no pumpkin at all. The coffee-based drink contains “pumpkin-best-friends-forever spices” according to Starbuck’s “Ask Us” website.
“Our Pumpkin Spice Lattes do not have any pumpkin,” Schultz admitted later to the New York Times.
“But they’re full of rhubarb.”
“Product testing though?”
“Say Rhubarb Latte and they’re out the door.”
Reportering for The Lapine